Securing Endorsements and Managing Surrogates in A Political Campaign

Rounding out Nominee’s Campaign 101 is our “Political” course, or: how to secure endorsements, manage surrogates, and make the most of their talents.

Depending on the size of your constituency and your existing name recognition, endorsements and surrogates can have an outsize impact on how quickly your campaign gains momentum, but they are always important.

Nominee’s Chief Political Officer Katie Prisco-Buxbaum taps into her decade-plus of experience on the frontlines of the toughest political fights to walk you through how they help show your ability to build coalitions, earn media coverage, awareness, and expand campaign infrastructure, as well as successful tactics for securing endorsements and recruiting surrogates. Here’s a look into her video teaching you best practices for securing endorsements:

If that’s not enough for you to give us your endorsement, the Political course also teaches you:

  • How to build a network and engage with constituency groups

  • Securing endorsements

  • Managing surrogates

  • How to track endorsements & surrogates (including tracker templates)

We hope you’ve enjoyed getting a look into all that Campaign 101 has to offer over the past two months.

Including this course, Campaign 101 comprises 50+ videos and 80+ templates/resources—everything you need to take your campaign from 0 to 100 in time to win on Election Day.

Ready to get your political career started? You can gain access to the complete Campaign 101 course as well as our back-catalogue of other content, like insightful interviews with established politicians and operatives, with a Nominee membership.

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Political Event Best Practices