Depending on the size of your constituency and your existing name recognition, endorsements and surrogates can have an outsize impact on how quickly your campaign gains momentum, but they are always important.

There are plenty of modern tools to power your political campaign, but many of the old standbys remain just as important as they always have been—like events.

No winning political campaign can exist without a smart and creative digital presence to complement your ground game. Let’s talk digital strategy.

One of the few things that hasn’t changed in politics is the importance of running an effective ground game to win a campaign. But, engaging with voters directly—via doorknocking, texting, or phone calls—doesn’t come naturally to everyone.

The success or failure of your campaign often comes down to your ability to get your message across in a way that resonates with voters and motivates them to turn out on election day. So, how do you reach them?

You’re running for office because you’re passionate about certain policies. How do you determine what policies resonate most with voters and build an impactful platform around them?

How do you figure out how to finance your campaign to get it to the finish line? Let’s talk about setting up a strong foundation for your fundraising efforts.

A campaign focuses on the qualities of one candidate, but that candidate cannot run a successful campaign without the support of a strong team behind them.

We’ve collaborated with experts across the political spectrum, across the US and Canada to build a comprehensive guide to all you need to know if you want to step into the arena for this pivotal election year.