How to Reach Your Voters with Effective Campaign Messaging
Over the past month we’ve given you previews into what Campaign 101 has to offer, from the not-so-simple considerations to getting on a ballot, to building a team, financing your candidacy, and building your policy platform. We’ll now get into the second-half of the course. That starts with the all-important “Communications” course in Campaign 101.
The success or failure of your campaign often comes down to your ability to get your message across in a way that resonates with voters and motivates them to turn out on election day. In this course, we’ll teach you the fundamentals of political communications—from finding your voice and representing your authentic self, to specific tactics you can employ to get your message across.
You’ll hear from talented folks like Lucia Klestincova, a feminine leadership & burnout coach and mentor of aspiring politicians, as well as Harry Shipps, who provides research, policy, and communications support to organizations and political candidates at the local, state, and federal level. Harry Shipps kicks off the course with how to approach speechwriting.
Naturally, we have a lot to say about communications. With nearly two hours of video content, plus supporting scripts, templates, and exercises, the Communications course covers:
How to show up as your authentic self and run an inclusive campaign based on your principles, values, and vision
How to overcome impostor syndrome and identify the unique attributes that make up your winning formula
How to build a compelling personal narrative that resonates with voters
Understanding the key principles and best practices for writing and delivering a powerful stump speech
How to leverage earned media and develop an effective press strategy for your campaign
How to build paid media and advertising campaigns to get your message out to voters
Ready to speak up for what you believe in? Unlock the full Campaign 101 course with a 7-day free trial.
