Role of Social Media in A Political Campaign

No winning political campaign can exist without a smart and creative digital presence to complement your ground game. So this week, let’s talk about digital strategy, the focus of Campaign 101’s “Digital” course.

Whether you are a digital native or not, approaching it can seem daunting. Fortunately there are plenty of tactics and tools you can use to generate buzz. But first, you have to decide what social media platforms are right (and also manageable) for your campaign.

Kaitlyn Solares—a seasoned strategist who’s led digital programs for campaigns, nonprofits, principals, and clients—leads this course. She starts with an overview of the pros and cons for the four major platforms:

Beyond deciding which platforms will work best for you, you’ll also learn:

• How to design and implement a social media strategy tailored to your campaign

• Walkthrough of digital fundraising techniques, and supporting templates for email outreach & tracking

• How to organically grow your channels, as well as how to use paid advertising to boost them

Want to give people something to talk about? Campaign 101’s Digital course will amplify your voice.